Dr. Shah is the Barbara and Elmer Sunday Professor, Associate Professor of Marketing, and, Director of the MS-Marketing program at the J. Mack Robinson College of Business, Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research approach entails developing new conceptual frameworks and/or conducting quantitative analyses to develop data-driven managerial insights. His research has been published in the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing, Edward Elgar Publishing.  

Dr. Shah’s research work has been a finalist or winner of five best paper awards and three dissertation based awards. He is a 2015 MSI Young Scholar and recipient of 5 teaching excellence awards. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (Ecole Nationale des Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.