Dr. Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Director of the Social Media Intelligence Lab and Co-Director of the Marketing (CMO) RoundTable at Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.

Dr. Shah’s research has been a finalist or winner of six best paper awards and three dissertation-based awards. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award that recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within 10 years of receipt of the doctoral degree. Dr. Shah has a PhD in Marketing from the University of Connecticut, USA; MBA from Ecole des Ponts Business School, France; Bachelor of Engineering from Mumbai University, India.