Denish Shah, PhD, MBA
Barbara & Elmer Sunday Professor Associate Professor of Marketing Founding Director of the Social Media Intelligence Lab Executive Director of the Marketing RoundTable Georgia State University, USA. Specialization: Marketing Strategy | Digital Technologies | Social Impact Dr. Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Executive Director of the Marketing RoundTable at Georgia State University. He holds a secondary appointment at the Institute for Insight. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms, application and implications of digital technologies for marketing, and the social impact of marketing. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Dr. Shah’s research has been a finalist or winner of eight best paper awards (including the MSI Paul Root Award, ISMS Practice Prize Award, and the Robert D. Buzzell MSI Award) and three dissertation-based awards. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award that recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within 10 years of receipt of the doctoral degree. Dr. Shah has a PhD in Marketing from the University of Connecticut, USA; MBA from Ecole des Ponts Business School, France; Bachelor of Engineering from Mumbai University, India. He serves on the Executive Advisory Board of AMA Atlanta and the Board of Trustees of SMILE (a non-profit working with underprivileged women and children). |