INVITED TALKS

2024
  • Invited Speaker, ‘Contemporary Marketing Practices for the Digital World’,
    Pune Institute of Business Management, Pune, India.
    2023
    • Faculty Development Workshop Speaker, ‘Conducting Impactful Research, 11th AIM-AMA-Sheth Foundation Doctoral Consortium, JAGSOM, Bengaluru, India.
    • Invited Keynote, ‘Navigating careers in the age of extended reality and generative AI', IILM University, Gurgaon – Main Campus, India.
    • Masterclass Speaker, 'The Transformative Potential of Emergent Technologies’, Jio Institute, Mumbai, India
    • Invited Speaker and Session Co-Chair, ‘How can the marketing strategy discipline encourage participation from underrepresented groups and how can our work aid those outside academia?’, 2023 Marketing Strategy Consortium, Athens, Georgia, USA.
    • Invited Speaker, ‘Increasing impact through research’, nsoro 3rd Annual Conclave, Atlanta, Georgia, USA.
    • Faculty Development Workshop, ‘Pathways to Impactful Research’, IILM University, Gurgaon – Main Campus, India.
    • Invited Keynote, Marketing in the Metaverse: Opportunities, Challenges, and Future Implications, Politecnico di Milano, Milan, Italy.
    ​
    2022
    • Keynote Speaker, Third Doctoral Colloquium of Marketing, Strategy, and Public Policy, Newcastle University, UK.
    • Main Presenter, ‘Right Marketing to Wrong Customers?’ presented to senior
      marketers and CMOs, GSU Marketing RoundTable, Atlanta, USA.
    • Masterclass Speaker, ‘The Transformative Potential of the Metaverse and
      Generative AI’, Jio Institute, Mumbai, India
    • Main Presenter, ‘Influencer Marketing: Combining industry insights with
      academic research’ presented to senior marketers and CMOs, GSU Marketing
      RoundTable, Atlanta, USA.
    2021
    • Keynote Speaker, The International Conference on Marketing & Society 2021, Rajalakshmi School of Business, Chennai, India   
    • Invited Speaker, ‘Contemporary marketing practices in the Digital World’, IILM University, Greater Noida, India.
    • Key Speaker, ‘Evolving Strategy in Digital Marketing’, Faculty Development Program under the AICTE Training and Learning Academy, hosted by IILM University, Greater Noida, India.
    • Main Presenter, ‘Measuring, managing, and leveraging Customer Lifetime Value for enhancing marketing strategies and driving firm performance’ presented to several senior marketers and CMOs, GSU Marketing RoundTable, Atlanta, USA.    
    • Presenter, ‘Different approaches to doing research in the area of Marketing Strategy’ presented to the faculty and research team of LARGEPA Pantheon-Assas Management Research Laboratory, Paris, France.
    • Invited Session, ‘Machine Learning & Augmented Reality related research in Marketing’, presented to Doctoral Students of Pantheon Assas University, Paris, France.    
    • Invited Session, ‘Digital & Social Media Marketing’, presented to students and faculty of Cairo University, Cairo, Egypt.
    • Opening Plenary Session Speaker, ‘Blogs and Blogging: How, what, why?’, Center for Engaged Business Research Workshop, Atlanta, USA.
    2020
    • Invited Faculty -Fellow, ‘Social Intelligence for Cities’, 8th AIM-AMA Sheth Foundation Doctoral Consortium, BIMTECH, New Delhi, India.
    • Opening Keynote Speaker, ‘Driving Business Intelligence from Data’, 2020 International Conference on Business Interventions and Technology, Pune Institute of Business & Management, Pune, India.
    2019
    • Invited Plenary Speaker, Pacesetter Awards for the Top 100 Fastest Growing Companies in Metro Atlanta
    • Invited Speaker, Transformative Technologies & Digital Disruption, Pune Institute of Business & Management, Pune, India.
    • Invited Speaker, Thought Leaders’ Conference on Innovating in the Digital Economy, Bocconi University, Milan, Italy.  
    • Keynote Speaker, Annual IAABD Conference, University of Dar-es-Salaam, Tanzania.
    2018
    • Key Speaker, ‘Measuring and tracking reputation of cities’ Global Cities Initiative Convening, The Brookings Institution, Washington DC, USA.
    • Key Speaker, Consumer Insights Research & Practice: State of the Art and Future Trends, (an event comprising of invited thought leaders from academia and industry practitioners), Mumbai, India. 
    • Key Speaker, ‘Impact of digital disruption and transformative technologies on business’, IILM University, New Delhi, India. 
    • Faculty Workshop Speaker, ‘Different approaches and promising areas for research’, IILM University, New Delhi, India.  
    • Opening Plenary Session Speaker, ‘Digital Marketing: Challenges for business and opportunities for academic research’, 3rd Center for Engaged Business Research Workshop, Atlanta, Georgia, USA.
    • Parallel Session Presenter, ‘On the Frontlines of Marketing’s Financial Impact: Future Directions’, Inaugural Mizzou Marketing Strategy Doctoral Consortium, Trulaske College of Business, University of Missouri, Missouri, USA
    • Plenary Session Chair and Moderator, Industry leaders discussing the role of analytics in shaping business practices, 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, New Delhi, India.
    • Invited Panelist, “Interactions between CEOs and Academic Scholars to discuss the future of Marketing”, 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, New Delhi, India.
    • Plenary Session Speaker, 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, New Delhi, India.
    • Invited Speaker, “Customer Moment Management Framework”, Digital & Social Media Marketing Track, 6th AIM-AMA-Sheth Foundation Doctoral Consortium, Bengaluru, India.​
    2017
    • Invited Speaker, “A framework for managing online conversion of customers through analysis of clickstream data”, SunTrust Bank Headquarters, Atlanta, USA.
    • Invited Talk, “Enhancing Data-Driven Marketing & Communications @ GSU”, Presented to Senior Executives and Team Members of Georgia State University’s Marketing and Communications, Atlanta, USA.
    • Invited Key Speaker, “Surviving Today’s Digital Economy”, attended by senior executives and former Executive MBA students of Robinson College of Business, Special Executive Crunch Event,  Atlanta, USA.  
    • Keynote Speaker, “Strategic Digital Transformation”, LOCFO Event organized by McCracken Institute, attended by VP and SVP Finance Executives, Atlanta, GA.    
    • Invites Special Session Speaker, “Crafting a high impact research agenda”, 18th International IAABD Conference, Atlanta, USA.
    • Invited Presentation, “How to develop a global identity for the city of Atlanta”, Global City Initiative Steering Committee Quarterly Meeting, Atlanta, USA.   
    • Keynote Presenter, Driving excellence in business practices through research, Senior Executives of Turkish Airlines, Istanbul, Turkey 
    • Key Speaker, ‘Surviving the Review Process’, Ege University, Izmir, Turkey.
    • Keynote Speaker, ‘State-of-the-art methodologies to drive academic research’, Ege University, Izmir, Turkey
    • Keynote Speaker, ‘Strategic Digital Business Transformation & Big Data Analytics, Yassar University, Izmir, Turkey
    • Invited Presenter, 2017 MSI Young Scholar Conference, Park City, Utah, USA
    2016 
    • Special Session Speaker on ‘Research Advances in Digital & Social Media Marketing’, 4th AIM-AMA-Sheth Foundation Doctoral Consortium, Ghaziabad, Delhi, India.  
    • Parallel Session Presenter, “Life Improvement Orientation: Implications for Marketing Theory and Practice”, 5th Theory & Practice in Marketing Conference hosted by Robinson College of Business, Georgia State University, Atlanta, USA.
    • Special Invited Speaker, ‘Making Marketing Matter’, IMD Business School, Lausanne, Switzerland.  
    • Expert Panel Speaker, ‘Cracking the Code: The Power of Social Media’, 32nd Annual Super Tuesday Conference, Atlanta, Georgia, USA.
    • Keynote Speaker, ‘Why do African-owned businesses lag behind their peers: Evidence from survey data of business owners’, Board Members’ Meeting, Atlanta Business League.
    2015 
    • Seminar Speaker on ‘Big Data Analysis & Implications For Business Success’ for Executive MBA Students from Hong Kong Baptist University, China.  
    • Presentation on Leveraging CUSTOMER INSIGHTS for developing research of academic and business importance, NITIE, India.
    • Seminar Speaker on ‘Linking Jain Philosophy to Contemporary Business Practices’ at the 18th Biennial JAINA Convention, Atlanta, July 2015.  
    • Expert Panel Speaker, “Establishing a sustainable and impactful data science capability”, Cox Analytics Summit, Atlanta, USA.    
    • Opening Session Speaker, “Social Media Marketing: Important Lessons to Learn”, Annual Business Managers’ Meeting, Georgia State University, Atlanta, USA.  
    • Key Speaker for the presentation on “Managing Big Data & Customer Shopping Habits”, KUMPEM Retail Conference, Istanbul, Turkey.
    •  Research Colloquium Key Speaker on ‘Bringing Digital, Social Media, and Big Data in the Research Mix’, MICA, India. 
    2014 
    • Keynote Speaker for the 2014 Latin American Retail Conference, Sao Paulo, Brazil. 
    • 'How to Publish in Top Journals' Research Workshop for doctoral students and faculty of FGV Business School, Sao Paulo, Brazil. 
    • Plenary Session Speaker on ‘Starting & Managing Career after Ph.D.’, at the AIM-AMA-Sheth Foundation Doctoral Consortium, Indian Institute of Management, Ahmedabad, India.   
    • Key Speaker for the presentation on “Big Data and Digital/Social Media: Opportunities & Challenges”, at the Financial Leadership Network Talk, hosted by the McCracken Alliance and Georgia State University, Atlanta, Georgia. Audience: SVP/CFO/EVP from large organizations such as Equifax, Turner Broadcasting Systems, Mueller Water Products, and Oglethorpe Power.
    • Special Session Speaker & Panel Member for the “Digital & Social Media Marketing” session at the AIM-AMA-Sheth Foundation Doctoral Consortium, Indian Institute of Management , Ahmedabad, India.
    • Key Speaker for the presentation on “How to monetize Digital & Social Media?”, at the Private Enterprise Executive Leadership Network, hosted by the McCracken Alliance at Georgia State University, Atlanta, Georgia. Audience: CFOs of large corporations including Georgia Pacific, Church’s Chicken, and Atlanta Falcons.  
    • Research Workshop on ‘How to Publish in Top Journals’ for doctoral students and faculty of FGV Business School, Sao Paulo, Brazil, October 2014. ​
    2013
    • ‘Diagnosing Brand Performance in Asian Markets’, Presented at the Academic Symposium on Asian Markets & Consumers, Nanyang Business School, Singapore. 
    • Key Speaker for the presentation on “Coping with Big Data and Digital/Social Media”, at the America’s Private Enterprise Leadership Network for CFOs, jointly hosted by McCracken Alliance, Northwestern University, and Ernst & Young, Chicago, Illinois. Audience: SVP/EVP/CFOs from large organizations such as Hobby Lobby, Ernst & Young, and Love’s Travel Stops & Country Stores.  
    • 'Managing Customers By Habit', Theory & Practice in Marketing Conference, London Business School, London, UK.
    2012
    • Plenary Session Speaker on ‘Emerging Issues in Marketing Research’, Inaugural AIM-AMA Sheth Foundation Doctoral Consortium, Bengaluru, India.
    • Special Session Speaker on ‘Marketing Strategy & Firm Performance’, Inaugural AIM-AMA-Sheth Foundation Doctoral Consortium, Bengaluru, India.
    2010
    • “Does cross-selling lead to profits? Questioning conventional wisdom”, Georgia Research Symposium, hosted by Georgia State University Atlanta, Georgia.   ​
    2009
    • "From Customer Equity to Market Capitalization: Expanding the Role of Marketing", Georgia Research Symposium, hosted by Georgia Tech University, Atlanta, Georgia.

    CONFERENCE PRESENTATIONS

    “Managing Customer Moments”, INFORMS Marketing Science Conference, Rome, Italy.

    “Managing Online Customer Journeys”, Marketing Edge Conference, New Orleans, USA.  

    “Expanding the Role of Marketing: From Accountability to Responsibility”    , 2016 Summer Marketing Educators’ Conference, Atlanta, USA.

    “Linking Marketing to Non-Profit Performance”, 2014 INFORMS Marketing Science Conference, Emory University, Atlanta, USA.

    “The Power of Marketing in Non-Profit Organizations”, 2013 Marketing Edge Conference in Chicago, Illinois.

    “How to account for store-level product availability with aggregate market level data?” Special Session on ‘Retailing in Emerging Markets’, AIM Research Conference on Emerging Markets 2012, Bengaluru, India.

    “The utility and disutility of employing a structural modeling approach”, 2012 AMA Winter Marketing Educators’ Conference, St. Petersburg, Florida. Petersburg, Florida

    “Managing Brand Performance in Emerging Markets”, 2010 Emerging Markets in the New World Order Conference, New Delhi, India.

    “A dynamic framework for managing cross-selling in financial services”, 2010 Direct Marketing Educational Foundation’s Research Summit, San Francisco, California. 

    “A Strategic Framework for Optimizing Direct/Interactive Cross-Selling Initiatives”, 2009 Direct Marketing Educational Foundation’s Research Summit, San Diego, California. 

    “A Strategic Framework for Managing Brands in Emerging Markets”, 2009 - 44th AMA-Sheth Doctoral Consortium, Georgia State University, Atlanta, Georgia.

    "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," 2009 Marketing Strategy Meets Wall Street Academic Conference, Emory University, Atlanta, Georgia.

    “Linking Marketing-Mix Variables to Firm Performance”, 2006 INFORMS Marketing Science Conference, Pittsburgh, PA.