TEACHING
Dr. Shah has taught courses at the executive, graduate, undergraduate, doctorate, and executive doctorate level and mentored several doctoral students. He is a recipient of seven teaching excellence awards.
At Georgia State University, he has developed and taught seven new courses for the business school as follows:
At the graduate (MBA) level: Direct & Database Marketing, Digital and Social Media Marketing, Applied Marketing Strategy and Social Media Intelligence.
At the executive (EMBA) level: Strategic Digital Transformation and at the executive doctorate (DBA) level: Theory and Practice of Digital Transformation
At the doctorate (PhD) level: Marketing Strategy
In addition, Dr. Shah has been instrumental in developing and proposing the dual MS-Marketing-MS-Analytics degree program and the Graduate Certificate of Specialization in Digital and Social Media Marketing at Georgia State University
At Georgia State University, he has developed and taught seven new courses for the business school as follows:
At the graduate (MBA) level: Direct & Database Marketing, Digital and Social Media Marketing, Applied Marketing Strategy and Social Media Intelligence.
At the executive (EMBA) level: Strategic Digital Transformation and at the executive doctorate (DBA) level: Theory and Practice of Digital Transformation
At the doctorate (PhD) level: Marketing Strategy
In addition, Dr. Shah has been instrumental in developing and proposing the dual MS-Marketing-MS-Analytics degree program and the Graduate Certificate of Specialization in Digital and Social Media Marketing at Georgia State University
EXECUTIVE PROGRAMS
Strategic Digital Transformation for Executive MBA Students (EMBA 8010), Georgia State University
Digital & Social Media Marketing for Executive MBA Students visiting from IAE-Sorbonne Graduate Business School, Paris.
Digital & Social Media Marketing for the Executive Program leading to a Certificate in Brand & Customer Management.
Direct & Database Marketing for the Executive Program leading to a Certificate in Brand & Customer Management.
Strategic Digital Transformation for Executive MBA Students (EMBA 8010), Georgia State University
Digital & Social Media Marketing for Executive MBA Students visiting from IAE-Sorbonne Graduate Business School, Paris.
Digital & Social Media Marketing for the Executive Program leading to a Certificate in Brand & Customer Management.
Direct & Database Marketing for the Executive Program leading to a Certificate in Brand & Customer Management.
DOCTORAL COURSES
Marketing Strategy (MK 9200).
Theory and Practice of Digital Transformation (DBA 9041)
Marketing Strategy (MK 9200).
Theory and Practice of Digital Transformation (DBA 9041)
GRADUATE COURSES
Digital & Social Media Marketing (MK 8700)
Social Media Intelligence (MK 8705)
Direct & Database Marketing (MK 8720)
Applied Marketing Strategy (MK 8900)
Digital & Social Media Marketing (MK 8700)
Social Media Intelligence (MK 8705)
Direct & Database Marketing (MK 8720)
Applied Marketing Strategy (MK 8900)
UNDERGRADUATE COURSES
Marketing Management (MK 3010)
Direct Marketing (MK 4720)
Marketing Management (MK 3010)
Direct Marketing (MK 4720)
MENTORING DOCTORAL STUDENTS
Served as the dissertation chair or main advisor for the following PhD or DBA students:
Ayan Dastidar
Essays on Marketing for Social Good
Jonna Blount
Balancing Focal and Client Firm Employee Identification and
Acculturation Tensions: A Case Study Approach at a BPO Firm
Tina Wilson
Analyzing the relationship between strategic planning and budget
Dawn Gregory
Investigating the drivers of adoption of Industry 4.0 during COVID-19
Alvin Glay
Real time marketing and consumer engagement
Kenneth Stinson
Analyzing the impact of GPOs in the Healthcare Industry
Emily Shay
Kevin Barerra
Raziel Bravo
Valaurie Lee
Ishita Nagpal
Stephanie Malone
Brenda Turner
Served as the dissertation chair or main advisor for the following PhD or DBA students:
Ayan Dastidar
Essays on Marketing for Social Good
Jonna Blount
Balancing Focal and Client Firm Employee Identification and
Acculturation Tensions: A Case Study Approach at a BPO Firm
Tina Wilson
Analyzing the relationship between strategic planning and budget
Dawn Gregory
Investigating the drivers of adoption of Industry 4.0 during COVID-19
Alvin Glay
Real time marketing and consumer engagement
Kenneth Stinson
Analyzing the impact of GPOs in the Healthcare Industry
Emily Shay
Kevin Barerra
Raziel Bravo
Valaurie Lee
Ishita Nagpal
Stephanie Malone
Brenda Turner
Served on the Doctoral Dissertation Committee of the following Doctoral Students:
Yingge Qu
Dissertation: Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market.
Timothy Bohling
Dissertation: Predicting Brand Choice, Purchase Timing, and Purchase Quantity of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis.
Mallik Greene
Dissertation: Modeling the Dynamics on the Effectiveness of Marketing Mix Elements
Maria Gabriela Piscopo
Dissertation: Effect Of Relationship Quality And Cost To Serve On Customer Value In Business Market.
Joon-Hee Oh
Dissertation: The Strategic Alignment of Organizational Interventions for Salesperson Development with Salesperson Lifecycle Management Model.
Sarang Sunder
Dissertation: A Structural approach to modeling the Lifetime Value of a customer (CLV) in the Consumer Packaged Goods (CPG) industry
Jia Fan
Dissertation: Managing Dynamic CLV with Competitive Information: A POMDP Model.
Saloni Firasta-Vastani
Dissertation: Just Noticeable Differences: Online Pricing for Services
Felipe Cotrino
Consumer Preference For Book Formats: How To Address Technological Disruption In The Publishing Industry
Sarah Ku
Organic Byproduct Recycling: Economic, Environmental, and Social Comparisons of Campus Food Waste in American and Chinese Universities
Sean Reynolds
Factors Influencing Surgeon Adoption of Technology in the Medical Device Industry
Elena Poliakova
Language Strategies in International Business: New Prospects for Negotiation and Branding
Sarah Kayongo
Microfinancing: Case Study of Grameen Foundation
Yimai Zhang
Conceptualizing and measuring risk in the context of international ventures
Greg Cohen
Believability: A Study of Coincidence and Scarcity in Consumer Behavior
Jingting Liu
Learning mechanisms and firm performance
Bill Bradford
Managing B2B Sales Funnel
Tuba Koc
International Expansion Failures of Multinational Retail Enterprises: When, How, and Why?
Ayse Ozturk
Global Convergence of Consumer Spending Behavior and its Implications on Brand Shares.
Joel Mier
Impact of Personal Characteristics on B2B sales effectiveness