PUBLICATIONS
Ghosh Dastidar Ayan, Sarang Sunder, & Denish Shah (2023). Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis. Journal of Marketing, Forthcoming.
- Featured on the Journal of Marketing’s Podcast
Barrera Kevin and Denish Shah (2023). “Marketing in the Metaverse: Conceptual Understanding, Framework, and Research Agenda”, Journal of Business Research, Vol. 155, 113420.
- Amongst the top downloaded articles at the Journal of Business Research
- Winner of 2023 Winter AMA Conference Best Overall Research Paper Award
- Winner of 2023 Winter AMA Conference Best Paper in the Digital & Social Media Marketing Track Award
- Winner of Best Paper Award at the 6th International Conference of Marketing, Strategy, and Policy, Newcastle University, UK.
Shah Denish, Emily Shay, and Gurpreet Kaur (2023). “Consuming for Content: Understanding Social Media Centric Consumption”, Journal of Business Research, Vol. 155, 113408.
Shah Denish & Morris George (2021), "Linking Marketing to Non-Profit Performance", Journal of Public Policy and Marketing, Vol. 40 (4), 571-583.
- Published in the special issue: Analytics Insights for Public Policy & Marketing.
Shah Denish & BPS Murthi (2021), ‘Shah, Denish, and B. P. S. Murthi. "Marketing in a data-driven digital world: Implications for the role and scope of marketing." Journal of Business Research Vol. 125, pp. 772-779.
Shah Denish & Ayan Dastidar (2019), ‘Shopping Habits & Customer Profits: The Critical Role of Customer-Centric Marketing’, in The Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization, Robert Palmatier, Christine Moorman, and Ju-Yeon Lee, eds. Edward Elgar Publishing.
Shah Denish & Emily Shay (2018). How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today. Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honor of Jagdish N. Sheth, eds. Sage Ltd.
Shah Denish, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi (2017) Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices. Journal of Marketing Research, Vol. 54 (1), pp. 27-43.
Shah Denish (2015) “Right Marketing to Wrong Customers? Rethinking Conventional CRM Strategies”, in The Dark Side of CRM, Bang Nguyen, Lyndon Simkin, and Ana Canhoto, eds. UK: Routledge.
Shah Denish, V Kumar, and Yi Zhao, (2015) “Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data”, Journal of Marketing Research, Vol. 52 (2), pp. 147-165.
- Lead Article in the Journal of Marketing Research, Vol. 52 (2) Issue.
Shah Denish, V Kumar, and Hannah Kim (2014), “Denish Shah, V. Kumar, and Kihyun Hannah Kim (2014) Managing Customer Profits: The Power of Habits. Journal of Marketing Research, December 2014, Vol. 51, No. 6, pp. 726-741.
Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012), “Unprofitable Cross-buying: Evidence from Consumer and Business Markets”, Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Finalist for the MSI-Paul Root Best Paper Award.
Shah Denish & V Kumar (2012), “The Dark Side of Cross-selling”, Harvard Business Review, Vol. 90 (12), Pages 21-23.
- Featured on the front cover.
- Reprinted in Japanese as Shah Denish & V Kumar (2013), “BRAIN FOOD: MARKETING クロスセリングの落とし穴”, Harvard Business Review, Vol. 38(6), Pages 24-29.
Kumar, V, and Denish Shah (2011), “Can Marketing Lift the Stock Prices” Sloan Management Review, Vol. 52(4), Pages 24-26.
Kumar V, and Denish Shah (2011), “Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities’ Variable Annuity Sales”, Marketing Science, Vol 30(4), Pages 595-603.
- Finalist for the ISMS Practice Prize.
Kumar, V. and Denish Shah (2009), "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," Journal of Marketing, Vol. 73, November, Pages 119-136.
- Winner of the MSI-Paul Root Best Paper Award.
- Winner of the Robert D. Buzzell Best Paper Award
Kumar V, Ilaria Pozza, Andrew Petersen & Denish Shah (2009). “Reversing the logic: The Path to Profitability through Relationship Marketing”, Journal of Interactive Marketing, Vol. 23(2), Pages 147-156.
Mantrala Murali, Michael Levy, Edward Fox, Barbara Kahn, Peter Gaiderev, William Dankworth and Denish Shah (2009), "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda ", Journal of Retailing, Vol. 85(1), Pages 71-83.
Shah, Denish and V. Kumar (2008), "Research Before You Leap: Does Cross-Sell Always Lead to Higher Profits," Marketing Research: A Magazine of Management & Applications, Fall 2008, Pages 27-31.
Kumar, V, Denish Shah, and Rajkumar Venkatesan (2006), “Managing retailer profitability—one customer at a time,” Journal of Retailing, Vol. 82 (4), Pages 277–294.
- Lead Article in the Journal of Retailing, Vol. 82 (4) Issue.
Shah Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day (2006). “The Path to Customer Centricity”, Journal of Service Research, Vol. 9(2), Pages 113-124.
- Winner of the IBM-Best Paper Award.
- Listed amongst the top 20 all-time cited articles of the Journal of Service Research.
Kumar, V. and Denish Shah (2004), “Building and Sustaining Profitable Customer Loyalty for the 21st Century,” Journal of Retailing, Vol. 80 (4), Pages 317-330.
- Ranked amongst the top 20 downloaded articles for 10 consecutive years since publication.
Kumar, V, and Denish Shah (2004), “Pushing & Pulling on the Internet,” Marketing Research: A Magazine of Management & Applications, Spring 2004, Pages 29-33.
- Reprinted in Spanish as ‘‘Estrategias push y pull en Internet” Harvard Deusto Marketing & Ventas, 2005.
- Featured on the Journal of Marketing’s Podcast
Barrera Kevin and Denish Shah (2023). “Marketing in the Metaverse: Conceptual Understanding, Framework, and Research Agenda”, Journal of Business Research, Vol. 155, 113420.
- Amongst the top downloaded articles at the Journal of Business Research
- Winner of 2023 Winter AMA Conference Best Overall Research Paper Award
- Winner of 2023 Winter AMA Conference Best Paper in the Digital & Social Media Marketing Track Award
- Winner of Best Paper Award at the 6th International Conference of Marketing, Strategy, and Policy, Newcastle University, UK.
Shah Denish, Emily Shay, and Gurpreet Kaur (2023). “Consuming for Content: Understanding Social Media Centric Consumption”, Journal of Business Research, Vol. 155, 113408.
Shah Denish & Morris George (2021), "Linking Marketing to Non-Profit Performance", Journal of Public Policy and Marketing, Vol. 40 (4), 571-583.
- Published in the special issue: Analytics Insights for Public Policy & Marketing.
Shah Denish & BPS Murthi (2021), ‘Shah, Denish, and B. P. S. Murthi. "Marketing in a data-driven digital world: Implications for the role and scope of marketing." Journal of Business Research Vol. 125, pp. 772-779.
Shah Denish & Ayan Dastidar (2019), ‘Shopping Habits & Customer Profits: The Critical Role of Customer-Centric Marketing’, in The Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization, Robert Palmatier, Christine Moorman, and Ju-Yeon Lee, eds. Edward Elgar Publishing.
Shah Denish & Emily Shay (2018). How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today. Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honor of Jagdish N. Sheth, eds. Sage Ltd.
Shah Denish, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi (2017) Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices. Journal of Marketing Research, Vol. 54 (1), pp. 27-43.
Shah Denish (2015) “Right Marketing to Wrong Customers? Rethinking Conventional CRM Strategies”, in The Dark Side of CRM, Bang Nguyen, Lyndon Simkin, and Ana Canhoto, eds. UK: Routledge.
Shah Denish, V Kumar, and Yi Zhao, (2015) “Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data”, Journal of Marketing Research, Vol. 52 (2), pp. 147-165.
- Lead Article in the Journal of Marketing Research, Vol. 52 (2) Issue.
Shah Denish, V Kumar, and Hannah Kim (2014), “Denish Shah, V. Kumar, and Kihyun Hannah Kim (2014) Managing Customer Profits: The Power of Habits. Journal of Marketing Research, December 2014, Vol. 51, No. 6, pp. 726-741.
Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012), “Unprofitable Cross-buying: Evidence from Consumer and Business Markets”, Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Finalist for the MSI-Paul Root Best Paper Award.
Shah Denish & V Kumar (2012), “The Dark Side of Cross-selling”, Harvard Business Review, Vol. 90 (12), Pages 21-23.
- Featured on the front cover.
- Reprinted in Japanese as Shah Denish & V Kumar (2013), “BRAIN FOOD: MARKETING クロスセリングの落とし穴”, Harvard Business Review, Vol. 38(6), Pages 24-29.
Kumar, V, and Denish Shah (2011), “Can Marketing Lift the Stock Prices” Sloan Management Review, Vol. 52(4), Pages 24-26.
Kumar V, and Denish Shah (2011), “Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities’ Variable Annuity Sales”, Marketing Science, Vol 30(4), Pages 595-603.
- Finalist for the ISMS Practice Prize.
Kumar, V. and Denish Shah (2009), "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," Journal of Marketing, Vol. 73, November, Pages 119-136.
- Winner of the MSI-Paul Root Best Paper Award.
- Winner of the Robert D. Buzzell Best Paper Award
Kumar V, Ilaria Pozza, Andrew Petersen & Denish Shah (2009). “Reversing the logic: The Path to Profitability through Relationship Marketing”, Journal of Interactive Marketing, Vol. 23(2), Pages 147-156.
Mantrala Murali, Michael Levy, Edward Fox, Barbara Kahn, Peter Gaiderev, William Dankworth and Denish Shah (2009), "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda ", Journal of Retailing, Vol. 85(1), Pages 71-83.
Shah, Denish and V. Kumar (2008), "Research Before You Leap: Does Cross-Sell Always Lead to Higher Profits," Marketing Research: A Magazine of Management & Applications, Fall 2008, Pages 27-31.
Kumar, V, Denish Shah, and Rajkumar Venkatesan (2006), “Managing retailer profitability—one customer at a time,” Journal of Retailing, Vol. 82 (4), Pages 277–294.
- Lead Article in the Journal of Retailing, Vol. 82 (4) Issue.
Shah Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day (2006). “The Path to Customer Centricity”, Journal of Service Research, Vol. 9(2), Pages 113-124.
- Winner of the IBM-Best Paper Award.
- Listed amongst the top 20 all-time cited articles of the Journal of Service Research.
Kumar, V. and Denish Shah (2004), “Building and Sustaining Profitable Customer Loyalty for the 21st Century,” Journal of Retailing, Vol. 80 (4), Pages 317-330.
- Ranked amongst the top 20 downloaded articles for 10 consecutive years since publication.
Kumar, V, and Denish Shah (2004), “Pushing & Pulling on the Internet,” Marketing Research: A Magazine of Management & Applications, Spring 2004, Pages 29-33.
- Reprinted in Spanish as ‘‘Estrategias push y pull en Internet” Harvard Deusto Marketing & Ventas, 2005.
Click here to access Dr. Shah's Google Scholar Citations Page.
BOOK
Kumar V, and Denish Shah (2015), “The Handbook of Research on Customer Equity in Marketing”. Edward Elgar Publishing.